Fruits & Vegetables
Fruits &
Vegetables
Coming Soon
Dairy
Dairy
Coming Soon
Premium Dates
Premium
Dates
Coming Soon

our story

Our Story

Back in 2005, our mother company, Jenaan Investment was created with a purpose - to fulfil the nation’s food security vision, by producing food that feeds both the body and the soul. In the years since, Saasdaari has expanded to become a world-renowned brand that serves honest farm-to-table dining experiences that are made possible with love and care, and farmed in local sources.

Get to know how we are continuously delivering the positive abundance of our farms, right to your homes and restaurants.

Behind the perfect taste is passion, dedication, and an everlasting pursuit of excellence.

For us, food should always be how our mothers served us - pure, real, wholesome and honestly nutritious. And we prefer our processes to be simple, transparent, ethical and proven over time. We know that when food doesn’t have to travel far to reach us, we can benefit from the best of what nature has to offer. Nutrition that we can feel good about; nourishment that does good for us, our loved ones, and the world that we live in.

As a diverse and inclusive organization, each and every member of Daarzood plays a keen role in maintaining the quality of our products. We accept no less than the highest standards in all that we do, and this care stretches through every part of our production process - from farms and feed mills to the customer’s door. This seamless harmony is exactly why we can have complete control over our supply chain, to offer our customers total transparency from start to the end.